Hunky Dorys new advertising campaign, launches April 26th 2010. Entitled, 'Rugby' the campaign presents a unique take on the lineout, the scrum, the tackle and the place kick.
The images were captured by world renowned photographer Walter Iooss Jr. Iooss is an award-winning legend in sports photography, best know for his portraits of famous athletes like Michael Jordan, Muhammad Ali, Bret Favre, Joe Montana and Wayne Gretzky.
He's accounted for over 300 covers of Sports Illustrated including 30-plus swimsuit issues. Walter has covered virtually every major sports event, including all 44 Super Bowls.
He has published a variety of books, including Shooting for the gold, Baseball, Football and Sports People, and created a masterful photo essay with Michael Jordan, Rare Air, which topped the New York Times Best Sellers list.
His latest work, Athlete, was released in May 2008 and marks his 14th book.